« Philip Morris International is committed to halving global product littering by 2025. This is a very ambitious goal, which requires mobilising all stakeholders. To act with the greatest possible impact, to assess the effectiveness of measures taken and to measure progress, it is necessary to be able to objectively quantify the amount of waste. Cortexia, with its solution based on artificial intelligence, provides facts, measured and precise data. This data can be acquired anywhere in the world.»
Jens Rupp
